Strong Tower Cakes: Logo Revamp
Collaboration with a local business who needed a new logo to better suit their rustic, handmade cake styles.
![One of the objectives of the final logo was to engage the existing clientele of the Spanish speaking community.
This was done through the incorporation of the slogan, "hecho con amor" [made with love].](https://images.squarespace-cdn.com/content/v1/6351b6b137662912a2d2b75b/1680361041620-TBOQW376YPC8L9DNG3N2/Strong%2BTower%2BCakes%2Blogo.jpg)
One of the objectives of the final logo was to engage the existing clientele of the Spanish speaking community. This was done through the incorporation of the slogan, "hecho con amor" [made with love].
Throughout the preliminary sketch process, it was established that the imagery of cake, love, and florals/greenery was a must.
There was exploration with the role of type. However, the illustrative options lent themselves better to the depiction of "rustic" that the client wanted.