Oh Deer Logo + Brand Standard
A walk through the creation of my mischievous mascot.
The logo design closest and "dearest" to me, Oh Deer Illustrations' logo.
The very first sketch for my logo began before I even knew it would become my logo. It's initial purpose was a fun GIF.
As I finished my GIF, I started to grow to like it more and more...so much that I made two versions of the GIF. (second GIF is on next slide)
The mischievous deer began to develop a personality of its own and reflected the vibes I wanted for my brand.
